Aldermay
  • Paid media
  • AI creative
  • Measurement

Fly your ad spend on instruments.

Aldermay produces your ads, runs them across 7 channels and reads the return at SKAN and MMP level. Built for apps, games and ecommerce brands in a steep climb.

Batch size
20304050607080 20–80 ADS PER BATCH
Frame ratios
9:16 4:5 1:1

The same three shapes for each placement.

Channels on line 7

  • Google
  • Meta
  • Apple Ads
  • TikTok
  • Snapchat
  • Moloco
  • ChatGPT Ads

Flown by the people who write the brief.

Unit cost

€363

Starting price for each finished ad.

Human finishing
050100 100%

Formats

Six payloads, each cut for its placement.

A batch carries a mix. These schematics show how each format is put together. The frame ratios stay fixed at 9:16, 4:5 and 1:1.

HOOK CALL TO ACTION
Vertical video9:16Hook first, subtitles burned in, action at the end.
TO CAMERA, IN THEIR OWN WORDS
UGC4:5A person talking to camera, the way people post.
TYPE MOVES KEYFRAMES
Motion1:1Graphics and type built to move, with no shoot behind them.
ONE MESSAGE. ONE IMAGE. ONE ACTION
Static4:5A single frame that has to land with no sound and no movement.
CARD 1 · HOOK CARD 2 · DETAIL CARD 3 · ACTION CALL TO ACTION
Carousel1:1A short sequence the viewer swipes through, card by card.
GENERATED HUMAN PASS
AI concept9:16Generated from a strategist's idea, finished by a person.

Release condition

100%

of ads pass through human hands before release, in every format.

AI creative factory

AI generates the footage. A person signs off every ad.

This production line belongs to Aldermay. Direction comes from a strategist, raw video from AI, and the finish from an editor's hands. The output is more test material than a normal shoot schedule could ever carry.

Data plate

Frame ratios
39:16, 4:5 and 1:1, a full set per placement
Finishing
100%A person handles the cut, subtitles and colour
Batch
20 to 80Finished ads, cleared to launch
Price
from €363For each finished video ad

Start-up sequence

  1. 1 Concept

    A strategist fixes the idea and where the creative should go.

  2. 2 Brief

    Hooks, scripts and a format list are issued per channel and per audience.

  3. 3 AI production

    Video is generated, then edited and quality-checked by people.

  4. 4 Finishing

    Music, subtitles and colour. The last passes all happen here.

  5. 5 Launch ready

    Exported to spec for TikTok, YouTube, Meta and the rest of your placements.

Batch planner

Move the lever. The needle reads the batch.

20304050607080 ALDERMAY 40 ads

Frame set

× 3 ratios (9:16, 4:5, 1:1)

Budget reading

from €14,520

Indicative reading: ads × €363. The final figure is fixed at the briefing.

Add this batch to my briefing

Playbooks

Four filed routes. Each steers by a single number.

These are starting points, and they change once we see your account. The steering number is the reading that says whether spend can keep climbing.

  1. Subscription and dating apps

    1. Meta
    2. Apple Ads
    3. Moloco

    Steering numberD30 ROAS

    Brief this route
  2. Ecommerce brands

    1. Meta
    2. Shopping
    3. TikTok

    Steering numberROAS

    Brief this route
  3. Mobile games

    1. AI creative batches
    2. UA

    Steering numberD7 ROAS

    Brief this route
  4. Web apps and SaaS

    1. Search
    2. Paid social

    Steering numberSet at briefing

    Brief this route

Services

Three systems, wired to the same panel.

Three vendors will trade blame over a bad month. Here ads, media and measurement report to the same crew, so a CMO or founder has a single place to take a fault.

System 1 · Paid media

User acquisition and media buying

Strategy, account builds, bids and budgets all stay with us. Every report comes out of your MMP, so there are no screenshots to take on trust.

  • Google
  • Meta
  • Apple Ads
  • TikTok
  • Snapchat
  • Moloco
  • ChatGPT Ads
Open the channel stack

System 2 · Creative

AI-built ad production

Each batch holds 20 to 80 finished video ads, priced from €363 apiece, and the buyers flying your account receive it directly.

Open the factory

System 3 · Measurement

Attribution, tracking and lift tests

Bad readings steer a campaign wrong, so the instruments get calibrated first. AppsFlyer or Adjust is installed and audited, iOS conversion values are mapped in SKAN, and a lift test settles what attribution leaves open.

SKAN
Postback windows read, conversion values mapped, null values traced
MMP
Adjust or AppsFlyer installed, events and SDK tested, duplicates ruled out
Lift
Holdouts by geography, for the questions attribution cannot close
Trace the signal path

Signal path: how one install turns into one decision

  1. Signal

    The install registers on the ad platform: Snapchat, Apple Ads, TikTok, Google or Meta.

  2. MMP

    Your MMP, Adjust or AppsFlyer, strips duplicates using store records.

  3. iOS

    Apple sends a SKAN postback. Its conversion value is translated into a revenue event.

  4. Check

    A geo holdout separates real lift from coincidence.

  5. Act

    The next budget and creative brief are written from that return.

Normal procedure

Research Step 1 of 4

Find where the money sits

The first inspection covers your ad account, store page and site, using your data from the first minute. It shows who buys today, which angles have gone stale and the going bid in your category.

  • Ad account, store page, site dataRead
  • Saturated creative anglesListed
  • Rival and category bidsNoted

Create Step 2 of 4

Build a batch instead of a single shot

The line runs 20 to 80 finished ads at a time, from €363 each. Spreading the bet across many ads teaches more than polishing a lone hero asset.

  • Video, UGC, AI conceptsLoaded
  • Ads in the batch20 to 80
  • PlacementsThe ones you buy

Buy Step 3 of 4

Keep the brief and the budget in the same hands

Authors of the brief stay on to fly it: Meta, Snapchat, TikTok, Google, Apple Ads, Moloco, ChatGPT Ads. The brief never changes hands, so its intent survives into the buying.

  • Meta, TikTok, SnapchatOn
  • Google, Apple AdsOn
  • ChatGPT Ads, MolocoOn
  • Your account accessFull, at all times

Learn Step 4 of 4

Let the return set the next batch

Returns pick the next production run. We review against SKAN and MMP figures and write the new brief from those readings alone.

  • Spend, attributionOpen to you
  • Angles that workedBack in the brief
  • Black boxes, hidden rebatesNone

Auxiliary circuits

  • TikTok Ads

    Ads shaped for the feed, made to stop a thumb before the budget is wasted.

  • Apple Ads

    Your listing on screen during an App Store search for your category.

  • Snapchat Ads

    Younger viewers, full screen, and footage cut for this format from the start.

  • ChatGPT Ads

    A slot in the ChatGPT conversation while a buyer is still comparing, earlier than any search query.

  • App Store Optimization

    Better store pages, so more of your bought traffic turns into installs.

  • CRM and retention

    Stops paid-for users from leaking out, which extends the working life of your spend.

  • Answer Engine Optimization

    Your name in the reply when someone asks ChatGPT, Perplexity or a similar assistant which product to pick. Tracked with the same rigour as a paid channel.

About Aldermay

Creative is the engine. Media is the throttle.

Growth trouble usually starts in the ad and only later shows up in the media account. Aldermay works fully remote, spread over several time zones, for apps, games and online stores gaining altitude fast.

Standing order 01

The ad goes first

Campaigns climb or stall on the strength of the ad, so that is where our work begins. Buyers and measurement then set the range and the speed.

Standing order 02

Operators on the controls

Each person here has worked a live channel. The voice on your call is the hand making the change.

Standing order 03

Every panel opens

Spend, MMP data, attribution logic, incrementality results: each decision comes with its wiring exposed, and you can open any of it.

Standing order 04

Reasoning goes in writing

Our thinking, test plans and conclusions reach you as written reports, so the logic stays checkable and stays yours.

Channels and stack

Seven channels tuned, all read in your MMP.

Spend gets measured inside your own MMP, by the same crew that placed it. Your screen and our steering run on identical figures.

Comm stack · 7 channels

  • COM 1GoogleSearch and appSearch, YouTube and app install campaigns
  • COM 2MetaPaid socialSocial feeds and app campaigns
  • COM 3Apple AdsSearch and appSearch, Today tab, product pages
  • COM 4TikTokPaid socialAds made for the feed
  • COM 5SnapchatPaid socialVertical video that fills the screen
  • COM 6MolocoProgrammaticProgrammatic growth for apps
  • COM 7ChatGPT AdsResearchPresence while buyers compare options

Nav stack · measurement

  • NAV 1AppsFlyer
  • NAV 2Adjust
  • NAV 3SKAN

FAQ

Quick reference handbook.

Flip a switch to read the entry. These are the questions we hear before a first batch.

Is creative in scope, or media buying only?

Both, deliberately. Video, UGC and AI concepts come off our own line at 20 to 80 ads a batch and from €363 per finished ad. The buyers on your account pick what the next batch carries, using what the last batch brought in.

What does a batch cost?

Each finished video ad starts at €363, and a batch holds 20 to 80 of them. The count is deliberate: the variation gives the test something to learn from, and no single ad carries the budget.

Whose hands are on my account?

Operators hold the controls, and no account manager sits in between to relay messages. Whoever answers your call has worked channels hands-on and makes the changes personally. Spend figures, attribution and the logic behind each move stay in your view.

How are tracking and attribution instrumented?

As a separate system with its own checks. Adjust or AppsFlyer is installed and audited until its data can be trusted. On iOS, SKAN values are wired to the events that predict revenue. When attribution reads inconclusive, an incrementality test takes over. You and we read the same dashboards.

How many channels do you fly?

Seven: Meta, Google, TikTok, Snapchat, Apple Ads, Moloco, ChatGPT Ads. Whoever writes the brief stays on to spend the budget, which removes the handover.

What happens inside the AI creative factory?

It is the production line we run in-house. Concept comes from a strategist, footage from AI, and the final edit, subtitles and colour from a person. Nothing leaves without that last pass. Output: 20 to 80 ads a batch, from €363 per finished ad.

What is Aldermay, in one report?

User acquisition and performance marketing for apps, games and ecommerce, handled from the first frame to the final report. We produce the creative, AI video and UGC included, buy the media on 7 channels, then state what the spend brought back.

Which advertisers is this built for?

Apps, games and online stores in a fast climb, already selling, with budget to keep buying traffic. You are usually a CMO, a founder or the person running growth. Typical jobs: mobile app marketing, mobile game UA and store listing optimization.

Contact

Request a briefing.

Give us three readings: your account, your target, your limiting factor. We report back with a first test and what it costs, in plain terms, to whoever owns the number.

  • Batch size20 to 80 ads
  • Unit costFrom €363
  • Channels7
  • Account accessFull
Review the flight plans

Briefing request · Pre-send check

Expect a reply within 1 business day, with a plan you can act on. Sending this commits you to nothing, and we send no spam.